Our approach is tailored to your business.
At Rank Rocket, we've honed a process over the past decade that's not only tried and tested but also customizable to meet your unique needs. We believe in the power of a well-defined and adaptable process, built on deep collaboration and capable of delivering meaningful results.
KICKOFF
Discovery Meeting
At Rank Rocket, we embark on a collaborative journey from the get-go. Understanding that one-size-fits-all approaches don't cut it, our discovery meeting delves deep into the intricacies of your business and industry.
We'll engage in a conversation to gain an understanding of the following:
Your values and mission.
Your organizational values and mission serve as the guiding stars that influence every facet of your business. We aim to understand not just what you do but why you do it, ensuring that our strategies resonate with the soul of your company.
Your business goals and KPIs.
Your business goals define the destination; KPIs provide the roadmap. We work collaboratively to outline specific, measurable, and achievable objectives, ensuring that our strategies align with your broader vision for success.
Your product or service features, benefits and differentiation.
We dissect your product or service, identifying not just what it does but how it adds value. By understanding the features, benefits, and points of differentiation, we shape strategies that communicate your unique value proposition to your customers.
Your target audience.
Identifying your target audience goes beyond demographics; it's about understanding the psychographics and behaviors that drive their decisions. Our strategies are finely tuned to resonate with the nuances of your audience, creating connections that go beyond transactions.
UNVEILING OPPORTUNITIES
Initial Analysis & Optimization
As we transition into the second phase of our partnership, we set the stage for transformative progress. Here we'll delve deeper into your digital landscape, focusing on uncovering and maximizing opportunities for your brand, using data-driven strategies to uncover the true potential of your digital presence.
During the analysis & optimization phase, we will gather and analyze your baseline data and determine your biggest opportunities.
Assessing Digital Visibility
We evaluate your current digital marketing visibility, both organic and paid. This analysis provides a baseline understanding of where your brand stands in the digital realm.
Establish Baseline Metrics
To measure progress effectively, we establish baseline metrics for future comparisons. These metrics serve as signposts for tracking the impact of our strategies.
Implementing Quick Fixes
Quick fixes are implemented to demonstrate rapid results. These optimizations show immediate gains in key areas.
Prioritizing High-Impact Issues
Identifying high-priority issues is paramount. We prioritize these issues to address them promptly, ensuring they have a significant impact on our overall strategy.
CREATING A STRATEGIC ROADMAP
Strategy Development and Walkthrough
During our strategy development phase, we go beyond the ordinary, providing you with a 12-month roadmap that serves as a strategic compass. This roadmap prioritizes tactics aligned with your objectives. What makes Rank Rocket unique in this process is our commitment to transparency and collaboration. During our strategy presentation, we will walk you through each step of the plan, ensuring you're not just informed but actively involved in the journey.
ADAPTABILITY IN STRATEGY
Recognizing that priorities can evolve, we assure you that strategies are not rigid structures but adaptable frameworks. Should priorities shift midway, our flexible approach allows for seamless adjustments, ensuring that our strategies remain aligned with your evolving business landscape.
FLEXIBILITY FOR SUCCESS
With Rank Rocket, you won't experience a spaghetti-at-the-wall approach to digital marketing. Instead, you'll navigate a carefully crafted roadmap, understanding each turn and intersection as we walk together toward digital success.
EXECUTION & STRATEGIC MILESTONES
Implementation & Reporting
At Rank Rocket, we seamlessly transition from strategy development to impactful execution, ensuring your brand's success is not just planned but realized. Our Implementation & Reporting phase is designed for transparent collaboration, featuring monthly meetings to share data and discuss progress.
QUARTERLY PLANS
Our execution is guided by the developed strategy, and intentionally prioritized from highest to lowest impact. To bring this to life, we break down the execution into quarterly plans, each featuring:
Core Initiatives:
- We highlight 3–5 core initiatives, strategically ordered by potential impact, ensuring a focused and impactful approach.
Quarterly KPI Targets:
- Each quarter comes with defined targets for Key Performance Indicators (KPIs), contributing to the overarching year-long objectives.
MONTHLY INSIGHT MEETINGS
Monthly reports serve as a dynamic platform for conversation. During these meetings, we delve into the work accomplished, outline upcoming strategies, and discuss the tangible results witnessed so far. This collaborative dialogue ensures you are not just informed but actively engaged in the ongoing journey.
With Rank Rocket, execution is not a standalone process; it's a dynamic collaboration. We bring strategies to life, navigate challenges, and celebrate successes together. Join us in this transformative journey where every milestone is not just met but exceeded.
ANNUAL REFLECTION & CRAFTING THE FUTURE
Annual Review & Planning
As we conclude each year, Rank Rocket embraces the invaluable opportunity for annual planning—a comprehensive review that celebrates achievements, assesses impacts, and adapts our strategy to the ever-evolving landscape, building upon the progress made in year one.
Businesses are dynamic entities, and so is the realm of digital marketing. Our yearly planning sessions provide a platform for discussions on fresh objectives, emerging trends, and potential hurdles.
01 Industry Dynamics
We delve into changes witnessed in the industry over the past year and explore upcoming trends and potential challenges on the horizon.
02 Your Business Landscape
We center our discussions around your business. What new goals have surfaced? Are there emerging trends, challenges, or changes such as new locations, promotions, offers, or products/services?
03 Addressing Your Concerns
A key aspect is understanding your concerns and challenges. What keeps you up at night? Have new competitors entered the scene, altering the competitive landscape?
04 Crafting the Future
These insights, combined with our existing knowledge, become the bedrock for developing a new strategy. Our approach is dynamic, learning from past experiences, leveraging what has proven effective, and testing cutting-edge tactics to ensure your strategy is not just current but future-ready.
